当我们准备好开一家店面之后会首先考虑选址问题,而当我们的店面落实完之后便是店面装修的问题了。店面装修主体部分当时是商品展柜的布置,在现在客户选择多样性、产品同质化严重的市场环境下,吸引客户流量对于店面来说往往不再是产品之间的较量,而更要考虑到店面给客户的体验,这种体验当然包括多个层次的意思,万龙展览展示系列文章“展柜该怎么布置才能吸引客户”将会带你全面了解展柜与店面和商品之间应该如何布置,在展柜布置的问题上又该考虑哪些问题等等,今天万龙展览展示主要给大家讲解三个需要考虑的地方:
When we are ready to open a store, we will first consider the problem of location, and when our store is completed, it is the problem of store decoration. The main part of the storefront decoration was the layout of the goods display cabinet at that time. In the current market environment where customers choose diversity and product homogeneity, attracting customer traffic is often no longer a competition between products for the storefront, but it is even more important to consider the storefront. The experience of customers, Of course, this experience includes multiple levels of meaning. The Wanlong Exhibition Exhibition Series article "How to Arrange Booths to Attract Customers" will bring you a comprehensive understanding of how the display cabinets and stores and goods should be arranged. What issues should be considered in the layout of the exhibition cabinets, etc.. Today, the Wanlong exhibition exhibition mainly explains three areas that need to be considered:
First, stress on the overall feel of the display cabinet
We know that the holistic sense of a store can bring customers an orderly and complete shopping experience. This sense of the whole is based on the unilateral effect of the display cabinet such as material, color, size and shape, and it is also based on the consistency and consistency between the display cabinet and the product. It is also best to consider the match between the display cabinet and the entire space of the store. This can be seen in many industry cabinets, such as the Wanlong exhibition. In the case of jewelry display cabinets, most of them use an integrated upper part of the glass bottom. The entire circular display cabinet surrounds the middle column and echoes the light of the column and the LED light in the glass display cabinet to achieve a sense of light integrity. The perimeter of the circular display cabinet is distributed with product display cabinets of similar size and almost identical shape. Regarding the factors that need to be considered in the design of the exhibition cabinet, we can understand the "three major factors that the design of the exhibition cabinet needs to consider the region, beauty, and furnishings".
Second, emphasize the channel constructed by the display cabinet
A store in addition to the display area and other work areas are almost all customer flow areas, the establishment of the flow area can be complex or simple. Complex, the general flow area should consider the relationship between the commodity experience and the flow habits, consider the flow of people in all directions and consciously guide customers to the main consumption recommendation area, consider the flexibility of the flow of people in the channel and other factors; Simply put, the channel stream must allow the customer Fangbianshushi to buy what he or she wants, and even more so to buy what you want him or her to buy. In this way, the flexibility of the channels constructed between the exhibition cabinets is better. Regardless of the layout of the exhibition cabinets, the 90-degree vertical, 45-degree, free-circulation, etc., should also be considered from the content of the business. Flexible changes. This also means that the display items such as shopping malls will generally be better combined. Of course, for some small stores and small supermarkets, fixed arrangements can also be considered.
III. Emphasis on commodity types
For the Wanlong Exhibition, the exhibition production company that has been performing professional counter production services for many years generally knows what kind of store the customer is opening, such as cosmetics, clothing, leather goods, shoes or jewelry. It is possible to know what materials and shapes the display cabinets need to be made. This is because the layout and design of the display cabinets are generally related to the industry and are related to the consumer's consumption habits. Innovations can be made but consumers can not overdo their experience.